ACE by Penn Mutual Relaunch

The Problem
First released in 2017, ACE is a platform that completely digitized the life insurance application process from end-to-end, something not offered anywhere else within the industry. However, ACE launched internally with little to no real marketing strategy and only a logo which led to a substantial disconnect in messaging and design.

The Solution
Relaunch the ACE digital platform experience through branding, video and key messages that clearly express to both advisors and clients how ACE is a game-changing platform in the life insurance industry.