CNA Brand Evolution
CNA Brand Evolution
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The Problem
CNA is a leading business insurance company with over 100 years of service, insuring over 1 million businesses and professionals. As CNA continues to build brand awareness, develop new products and position themselves globally, they’ve identified a need to evolve and unify their existing brand expression across all regions.
The Solution
Working closely with the Creative Director, I developed a refreshed identity built on the stable brand foundations of strength, expertise and service. In tandem with creating a new style guide, I designed brand templates for digital, social, print and internal initiatives and worked with the CNA team to prove the concept, ensuring brand consistency far into the future.
Design System Rationale
Design System Rationale
The angles created by the converging and diverging elements were designed to represent the essence of CNA’s dynamic, global business insurance perspective. This along with a strong positioning statement conveys an expression of security, furthering the commitment that CNA is an adaptive and creative industry leader—they have every angle covered.
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