The Problem
HP has historically shot lifestyle imagery using the same, traditional visual system by placing talent and product into a 'natural' environment and shooting. While standard in the industry, this approach needed to be tackled differently to capture the essence of gaming and the new Choose Fun campaign. 

The Solution
A 2-day lifestyle photoshoot with 4 custom sets and final library of 32 images to support the launch of new OMEN products. Our team conceptualized what it would look like if the world of gaming seeped into everyday life. Tokens, prizes, character customization—each gaming element was integrated into our sets with whimsical intention.