BIC EasyRinse
All Shave. No Clog.

The Problem
Razor clog—it's rough, irritating and gross. Easiness to rinse is a key frustration for many razor users. BIC has developed patented technology to “solve the clog” answering a top consumer frustration: blade clogging. This innovation–BIC EasyRinse–is an opportunity for BIC to bring something new to a declining segment.

The Solution
Develop assets for an informative campaign in the US and Canada highlighting BIC EasyRinse's differentiators: A razor that doesn’t clog providing a faster, less gross, hassle-free shaving experience.