Magnani Brand Refresh

The Problem
Magnani was pivoting its position in the advertising industry, changing their service offering from an integrated marketing agency to an experience design and strategy firm with experiential-driven and strategic creative solutions. This update required a visual overhaul to all aspects of Magnani to ensure clients could trust them not just with great creative, but with their business as a whole.

The Solution
As lead on the visual overhaul, I worked collaboratively with our creative team to ideate a brand language—by developing a consistent system for data visualization, working closely with our UX Designer to simplify user experience through UI enhancements, and create simple yet impactful collateral—for Magnani to present themselves as the thoughtful strategic partner. An update that would position them as an industry disrupter; a way to stay ahead of the old “ad agency” philosophy.