Superior Graphite Digital Transformation
Superior Graphite is a family-owned company that’s been in business since 1917 as the most reliable supplier of customer-oriented graphite and carbon-based solutions into select markets. They wanted to establish a stronger foothold in these markets via their digital presence by creating a much more modern and user-optimized web experience.
I led our team in a website redesign that allowed Superior Graphite to position themselves as a leader not only in their market, but in their market’s digital space. The end result provided a seamless navigation experience and updated user interface, which greatly enhanced the user experience and increased the opportunities for product discovery and education.