Tyler Ehrig
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CNA

 
 

CNA Brand Evolution

The Problem
CNA is a leading business insurance company with over 100 years of service, insuring over 1 million businesses and professionals. As CNA continues to build brand awareness, develop new products and position themselves globally, they’ve identified a need to evolve and unify their existing brand expression across all regions.

The Solution
Working closely with the Creative Director, I developed a refreshed identity built on the stable brand foundations of strength, expertise and service. In tandem with creating a new style guide, I designed brand templates for digital, social, print and internal initiatives and worked with the CNA team to prove the concept, ensuring brand consistency far into the future.

 
 
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Design Rationale

The angles created by the converging and diverging elements were designed to represent the essence of CNA’s dynamic, global business insurance perspective. This along with a strong positioning statement conveys an expression of security, furthering the commitment that CNA is an adaptive and creative industry leader—they have every angle covered.

 
 
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