Avalon Health Center Identity
As part of an enterprise expansion, a major healthcare insurance provider acquired a network of existing health clinics that provided services within the same target geographical regions. These clinics provided care not only to members of the parent insurance company, but to patients that were covered under other plans as well. In order to avoid confusion for both existing and potential patients, an independent brand identity needed to be developed.
Through concepting sessions, research and consideration for ease of reproduction at the local level, my team created a welcoming and practical visual identity for the newly established Avalon Health Center, which included logos and brand ID, digital applications and user-friendly templates for their internal team to keep the roll out of their new brand easy and consistent.